Changing Jobs for the Eighth Time Where Am I Heading? I’m currently embarking on a new venture, CoThinking, a marketing firm specialising in the B2B tech marketing sector. My return to Innov8tif is a transitionary measure, with the management there providing substantial support to help with the company launch. Why the Change? Now, at 28, I’ve spent a significant part of my adult life transitioning between jobs in search of a company to which I can fully commit.

I made the switch from Things (my main app for 3 years) to OF4 after learning about David Sparks and CGP Grey’s approach to task management. My issue with most to-do apps is that they are time-based, whether it’s assigning a date or using time-blocking/calendar hybrids. This method is poor at task recovery. My workdays are unpredictable and get disrupted all the time. Unfinished tasks today get rolled over to tomorrow, and tomorrow to the day after tomorrow, and so on.

This is my 7th blog migration now—away from WordPress, Obsidian Publish, Super.so, Ghost, Substack & Hugo. Admittedly, it’s a form of procrastination. Spending more time messing around with websites means less time producing content. But I don’t think it’s time wasted. I’ve learned a lot about web hosting and publishing with each content migration, and I believe that Micro.blog is just one part of a long journey ahead. Motive I love sharing, but I dislike social media Micro.

Having my own website is essential to me. Being an online lurker for so long, I have often regretted not contributing more to the internet space rather than just passive consumption. However, I disliked the idea of posting on social media and contributing towards data-hungry big tech corporations. Hence, building a site on a custom domain is my way of carving out a small slice of the internet I can call my own.

I lead a small team of three. Though small, this department is an important one and has an undeniable impact on the company and the industry. We are marketers on paper but also organisers, data analysts, salesmen, IT experts, culture builders, content creators and even automation engineers. I don’t have a marketing background, hence the word “marketing” always had a bad rep in my mind—and for good reason. It’s a word associated with deceit and manipulation.

It’s easy to chalk up e-sports as just children’s pastime. But like any other sport, it takes a lot of practice, skills, and talent to be highly competitive—even more so within a team setting. After more than a decade of playing competitive shooters, I come to appreciate the mental gymnastics, teamwork and quick decision-making needed to reach the top of the leaderboards. These values have also helped shaped my career as a B2B marketing manager.